Mark Evans is the principal with ME Consulting, which helps startups and fast-growing companies create rock-solid marketing foundations. His services include messaging and brand positioning, strategic planning and content development. Before launching his consulting business in 2008, Mark co-founded Blanketware and worked for two startups, PlanetEye and b5media. He’s the author of Storytelling for Startups, which helps entrepreneurs embrace the power of story-driven marketing. Learn more at markevans.ca.